Wednesday, 4 April 2012
What have you learnt about technologies from the process of constructing this product?
Throughout this project I have gained a large amount of knowledge of the technology that we had to use while filming our film opening. Throughout the film we had the use of a professional film camera, as well as also the use of flips cam and a Mac computer, these were used for different stages in the tasks and or different roles in the task e.g. Mac used for the editing of the film sequence, flip cam used for the preliminary task.
The Sony HDV professional camera we used

When we began using the camera there were many issues that we were faced starting from the simplest turning it on, or putting the tape in properly etc. With the help of technicians etc and the time we had to look over the camera to improve our skills we began to pick it up. As the actor in the group I didn’t have to focus on the camera use to much but I did assistant in certain ideas for camera angles that we then had to position the camera in, which we had to see if it worked without stuff like the tripod etc. When we began by filming we had to make sure the setting was suitable for the camera use in terms of lighting or positioning etc, plus the fact that we also had make sure like the camera battery was sorted etc.
I believe that the most we learnt from was from the editing side and using the Macs to begin editing the sequence into an opening so we would have to any certain special effects like jump cut etc to keep the target audience interested. The biggest problem when we began using the software ‘Final cut’ was the lack of knowledge and experience we had about the program, so we had to spend a lot of time just familiarising ourselves with the program plus we all had to have some knowledge of it as we had one less group member than normal and everyone else. When we started to get the general idea of how the program worked we began in trying to edit the film sequence and chooding the appropriate effects for our thriller opening this still took some time to incorporate everything together and effectively. In the footage we did some slowing down of the footage in order to emphasis certain things like the agent getting shot etc. This helped create the tension in the scene and built up and created the right atmosphere.
In our film we only used ‘Adobe after effects’ for the titles in our film and because it was such a complicated software that we only used very briefly we had a some support in producing our titles, but we decided to go for a more natural but creative option for our credits which was the credits being on the clips of the folders in the file cabinet this fitted in with the job role of the character effectively.
With issues like rendering or other techniques like cropping etc when editing we initially struggled a bit with but with support from technicians and teachers we quickly overcame this and began using the software effectively and the film began to take shape.
Tuesday, 3 April 2012
What kind of media institution might distribute your media product and why?
There are several institutions that have a distribution of many type of film genres in the modern era so generally our film could fit in with the majority of them, this helps them be able to have a wider audience.
Eagle eye was the product the way researched was distributed by DreamWorks Pictures.
DreamWorks Pictures is an American film studio which simply develops, produces and also distributes the films so it covers a large basis in the film genre and is a very powerful distributor. They generally release films about serious subjects and more tense films but they do occasionally distribute lighter hearted films. Personally I believe this could mean that they could have played a part in distributing our product due to the serious subject that it involves, e.g. examples of films they have released films such as ‘Munich’ but then in contrast they also release films such as ‘Meet the fockers’ which a much less serious film and In the comedy genre this shows the variety in distribution from the company. The films that they produce do follow the typical thriller genre conventions and follows the dominant ideologies with it. Our film which is rated at a 15 certificate would fit fine into any policies that they may have as ‘Munich’ is also rated a 15 as well, so it would appeal to the target audiences well and effectively and they would have that expectation from it. Overall thou I believe that our film would attract the interest of other distributers as the thriller genre as it is a money making genre usually, but in films like ‘Munich’ it had two distributors, DreamWorks and Universal studios so we could also use them as a distributor, the film grossed a large amount as well ($130,358,911) this shows the popularity of the genre as well.
Monday, 2 April 2012
How did you attract your audience?
When doing our project we generally wanted to keep it simple but effective as possible on our target audience. So for the beginning of our video we didn’t have a logo so for our video we decided to introduce it in a different manner of a flashback and good use of camera shots along with tense music
We did later on in the film after the flashback in the film then introduce the credits of the film we did with a sense of iconography and a more creative idea not using computer generated images, this ended up fitting it well as the storyline makes it have sense, as the folders are to imply the case and the people they are going after and their job role requirements which would include working in a office and having those files etc.
We introduced are credits in sections as this we believed it was more effective and attractive to the audience as it kept the suspense theme going and ‘putting the pieces together’ concept to it, and the final scene of the agent receiving the cheque the title of our film ‘The searchers’ then comes which works effectively and ironically to what the audience will believe what will happen which is this agent then get searched until they kill him.
Our group thought this would make the audience feel in suspense and want to watch more to find out what would happen next and attract them to find out more. The use of music to accompany it as shows sympathy but then adds still a tone of tensions which makes it very attractive to the audience as starts showing and portraying the emotions and shows the change of emotion as well so the music leads the narrative in a sense, the audience would have the stereotypical ideas before which would gratify their expectations. The use of simplicity of the font keeps the focus on scenes plus still leaves an agent theme to it as they way it goes across the page leaves a suspicious edge to it, which fits to the dominant ideology.
The conventional and at times unexpected techniques that we used for the credits for example I believe helps our film into being attractive to the audience. I would say that our film does have a ‘A Bourne ultimum’ theme to it through little dialogue at the start and uses of flashbacks and early actions scenes that leave the audience suspicious to why, so the audience could have that impression to it. Through the film it does convert and subvert as you can never really work out fully who is the hero or protagonist of the film which creates more suspense and enigma.
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